About Us
Meet the Founder
Shannon has spent her life immersed in sports — first as a competitive athlete in softball, floor hockey, and even amateur boxing at an Olympic training facility, and later as a youth softball coach. Growing up, she knew the struggle of wearing protective gear, especially mouthguards. Even after witnessing a teammate lose four front teeth to a line drive, the only real motivation to wear one was to protect her smile (and appease her parents).
As a coach, she saw the same resistance in her players. That sparked an idea: what if wearing a mouthguard could be bearable — maybe even fun? She began experimenting with flavored gels for her team to use before games and practices. The response was immediate — the girls loved them and wanted more flavors.
Life took her in other directions, but the idea stayed. With her unique blend of athletic experience, retail expertise, and personal passion for solving this long-standing problem, Shannon is now ready to launch Tackle Your Tastebuds — transforming mouthguard use from a chore into a game-changing experience for young athletes.
Mission Statement
A future where every young athlete plays protected — and every parent has peace of mind.
Our Values
Created in collaboration with a leading dental school and food chemists, this is a parent-trusted formula
Safety
Smart, practical solutions that make sports safer and easier.
Innovation
Turning protection into something kids actually look forward to.
Fun
Helping athletes feel secure, focused, and game-day ready.
Confidence
Building a Safer Sports Community
Paving the way through partnerships with associations, leagues, school boards, and local communities.
We’re teaming up with the organizations that shape kids’ sports — from national and provincial sport associations like the Ontario Hockey Federation and Ontario Football Alliance, to school boards and community leagues across Canada. These partnerships amplify our impact: helping us reach young athletes where they play, learn, and grow. By aligning with the trusted leaders in youth sports, we can accelerate awareness, encourage safe play, and build a future where wearing a mouthguard becomes second nature — supported by the communities that care about kids the most.
Community Connection
This brand was created in collaboration with George Brown College’s culinary innovation lab and dentistry school, blending flavor expertise with dental science to create a product parents trust and kids love.
Crafted Close to Home
Designed and created in Canada — with our community at the heart of it.
Our formula was born from collaboration right here at home. We worked hand-in-hand with local manufacturers, consulted with George Brown College’s two schools – food science and dentistry, and engaged our community school network throughout the process. From early concept to finished product, every step has been shaped by the people and places who care about our kids most — ensuring quality, transparency, and Canadian-made pride.
Made with Kids in Mind
Formulated to be safe, gentle, and worry-free.
We know that when it comes to kids, every ingredient matters. That’s why our formula is made from food-grade ingredients, carefully chosen to be gentle for growing mouths and daily use. While it’s not a medical product, it is thoughtfully designed to be parent-approved, coach-supported, and kid-loved — helping make mouthguard use a safe, easy, and positive part of play.
